Becoming an Unlikely Fundraising Superhero

Becoming an Unlikely Fundraising Superhero

When it comes to fundraising, if you want to get people to donate to a cause, you must give them a story. Five years ago, after I set up Superhero foundation, a family got in touch who had a seven-year-old daughter, Charlotte, with cerebral palsy. She could have an...
It all starts with a story…

It all starts with a story…

Most success you hear of will always have started with a juicy and very relatable story. Whether you’re telling the story or listening to one, you know, that one down the pub, it reels off the tongue effortlessly and the person telling and the people listening feel...
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